Category
Venture Fund / Startups
Role
Lead Product Designer
Deliverables
Visual Identity, Landing Page, Pitch Decks, Startup Brand Systems

Overview

I created the visual identity, designed and launched the landing page, and structured the content to clearly communicate the value of the AO Ventures program. The goal was to craft a cohesive, compelling experience that would attract founders and showcase the fund’s unique support model.

As part of the accelerator, I helped 8 early-stage teams bring their ideas to life - designing their brands, product visuals, and investor pitch decks. These design efforts contributed to over $500K in secured pre-seed funding and $35M+ in committed capital across the program.

AO Ventures is backed by leading firms, including Andreessen Horowitz, Coinbase Ventures, 1kx, and Lightspeed Faction, reinforcing the credibility and reach of the startups we support.

This case study highlights three standout startups: LiquidOps, Astro, and Apus Network - each brought to life through end-to-end design support.

Impact

  • $500K+ in secured pre-seed funding
  • $35M+ in committed capital across the program
  • 8 startup teams supported with brand, product, and pitch materials

LiquidOps

LiquidOps is building decentralized lending and borrowing tools. I designed their brand identity, structured the landing page, and helped create a pitch deck that clearly positioned LiquidOps as the go-to DeFi protocol for native, seamless liquidity.

A video of the founders’ pitch using the deck I designed, alongside the brand guide and landing page visuals that brought LiquidOps to life.

Astro

Astro powers cross-chain DeFi by enabling USDA bridging, trading, and earning. I led the design of their visual system, laid out the launch site, and supported the team in distilling a complex architecture into a digestible, web-ready interface and brand.

A recording of the founders’ pitch with the pitch deck I created, alongside their brand guide and launch website that defined Astro’s cross-chain identity.

Apus Network

Apus Network is creating a scalable, decentralized GPU compute layer for verifiable AI inference. I designed the visual identity and pitch deck, working with the team to articulate their ambitious goal: enabling deterministic, cryptographically verified AI that aligns incentives across developers and users.

A showcases a video presentation of the founders and screens from the pitch deck we consulted on, illustrating how design supported their technical storytelling.

Key Learnings

Design Sells Vision
A well-crafted visual identity can elevate credibility leading to early stage funding.
Storytelling is key
Aligning brand, product, and investor content under one story made each startup’s value clear.
Value of design
Hands-on design support gave founders a head start - reducing friction and accelerating their go-to-market efforts.